Karl Lagerfeld 2011 Eyewear Campaign

29 Mar

Karl Lagerfeld’s 2011 eyewear collection captures a sophisticated modernity and urban chicness. Karl brilliantly photographs his two muses Freja Beha and Baptiste Giabiconi creating a provocative and intense mood in each image. The seductive dark images are brought to life with electrifying blue dripping from the pages.

The sun and optical collection illustrates the extraordinary craftsmanship of each piece with its incredible Karl Lagerfeld design aesthetic. Turning his attention to metal frames this season; Lagerfeld offers variations of the classic aviator, bold masculine styles, amplified mixtures and dramatic oversized frames for women. Each sunglass frame features Karl’s personal signature on the lens.

Look a little closer and you can catch a haunting glimpse of Karl in the reflection of the mirror while he is working his magic. The subtle juxtaposition creates a unique, sultry and ominous photograph.


2 Responses to “Karl Lagerfeld 2011 Eyewear Campaign”

  1. Sue March 31, 2011 at 3:45 am #

    Karl Lagerfield has given us his “Flair” in eyewear.
    I enjoyed his personal photographic input…and seeing his image in the background. I’m eager to check out is styles in person after reading your descriptive detail!

  2. Sue Fleming April 19, 2011 at 4:34 am #

    Karl Lagerfeld’s life size Cola Couture is such a clever design. Mr. Lagerfeld is brilliant with his marketing idea of multiple images of himself.
    Your coverage of Lagerfeld’s Cola and Eyewear Couture is exceptional.

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